My company uses a proprietary CRM built on its own database for sales outreach. Our main customers are enterprise accounts, so the system is designed to prevent high volume, repetitive outreach to prospects and encourages personalized research for each outreach.
Recently I began working in the SMB space which requires a high volume of smaller transactions. Based on the number of accounts I have to reach it is not efficient to personalize all my outreach based on the volume required to attain my goals.
I am trying to build a RPA that will automate the 1-2 hours/day spent on manually sending individual emails to 100+ prospects. I have successfully created one that will do this for one contact in my list, but I’m not sure how to get the RPA to run through the whole contact list I have selected.
Does anyone have suggestions?