HyperHack-2023 - Brand_Guard

[L_Pal]

HyperHack-2023 - Brand_Guard

Use Case Description

This automated bot monitors social media comments to gain insights into public sentiment toward a brand. It uses robotic process automation to scrape comments from platforms like YouTube and run sentiment analysis using AI. The results provide a data-driven overview of how positively or negatively people view the brand online. If any concerning comments are detected, the bot automatically generates tickets to alert the business to negative publicity or crises. Overall, the bot saves time and effort while enabling brands to stay on top of their reputation. It can be scaled across social platforms to create a comprehensive live pulse of brand sentiment. The actionable insights empower strategic communications, crisis management, and customer experience improvements - key capabilities for modern digital marketing and PR teams.

AS-IS WORKFLOW, TO-BE WORKFLOW

Other information about the use case

Industry categories for this use case: Customer Service, Marketing Sales

Skill level required: Intermediate

UiPath Products that were used: UiPath Studio, UiPath Orchestrator

Other applications that were used: EXCEL, OUTLOOK, MONDAY.COM, YOUTUBE API, ACCESS DB

Other resources: -

What is the top ROI driver for this use case?: Improve customer experience