Promotion Artwork Designer and Social Media Distributor
Use Case Description
In this use case, BOT will design customer-oriented promotional graphics and get approve by the SME and Distribute it into FB, Instagram, Viber, Whatsapp, and Email
In this project, we broke down the whole process into 2 parts
- Graphic design BOT Front end UI Automation
- The analytical team send weekly promotions into SME and SME will update that excel file into CRM
- All Promotion Artwork details are a group of customers oriented
- After updating all Promotions and Customer data SME will start bots from CRM
- The bot will take one by one and create the promotion artwork using analytical details
- All the product images and templates are getting from the Azure BLOB
- All the Status are maintain calling APIs there is no direct interaction with CRM DB
- After Sending the Success API calls all the creatives will appear on the CRM Approver page
- SME will approve all promotions if there any defects SME will reject and re-initiate then the bot will recreate the artwork
- Distribution BOT – Back end
- All functions are run through calling APIs
- For FB customer have Ad Account, Instagram Page, FB Page,
- FB APP created to access FB Graph API
- In FB Graph API Marketing API will access to Publish Carousal adds
- Instagram carousel add also publish through Marketing API
- Twillio SendGrid API used to send bulk Emails
- Viber promotions are sent through Viber Business Account API
- SMS also a part of this process promotion text will take from DB and right away pushed into the different API
AS-IS WORKFLOW, TO-BE WORKFLOW
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Other information about the use case
Industry categories for this use case: Marketing Sales
Skill level required: Advanced
UiPath Products that were used: UiPath Studio, UiPath Apps, UiPath Orchestrator
Other applications that were used: FB app to access APIs, Viber Business Account, SendGrid for bulk emailing
Other resources: -
What is the top ROI driver for this use case?: Improve customer experience