I finally got a reply on this via the enterprise support channel. The bold part finally worked for me…
Error : Device ID not getting generated/NSL library could not be initialized error
This you need to have admin access.
Please check and make sure you have full permissions on %Programdata% and the Documents folder in C:\Users\Public. If you don’t have admin rights on that folder please request them internally. If you can’t find the Documents folder in C:\Users\Public please create it manually. After this you should be able to activate.