Please verify the Certificate on the server where it is being installed.
Navigate to IIS -> Server Certificate -> Select The Certificate Details (Issuer Name)
Copy the name and provide during Installation.
From the screenshot, which has been shared, it seems the certificate is missing or not created.
Verify the certificate you are using for binding. I would suggest creating an self signed SSL certificate and bind for now.
Later you can change the binding with another certificate if required. Please refer the link to install a certificate:
Ensure you have installed URL Rewrite too.
- URL Rewrite - Please download and install URL Rewrite by accessing the following link.
Also, Please make sure to fulfill the software requirements and prerequisites for installation. Attaching below links for reference
Hope the above information was helpful